Attention is scarce in-aisle
A kiosk competing with a busy store has seconds to stop someone and earn a tap.
Home Depot
Turning an aisle into a lead engine.
Home Depot needed a way to reach customers while projects were still being planned. We built interactive kiosks that captured qualified leads in-store and connected them with the right contractors.
0interactive kiosk applications shipped
1tap to start a qualified service request
0staff needed. unattended operation
0%leads routed to the right service team
The challenge
Services live where the project starts.
A shopper standing in the flooring aisle is already mid-project, but Home Depot's installation services were invisible at exactly that moment. The end cap had to change that.
A lead is only useful if it's routed
Capturing interest meant nothing unless it reached the right local contractor, immediately.
Retail-floor durability
The apps had to run all day on kiosk hardware, untouched by staff, resilient to mistaps and walk-aways.
The system we built
Kiosks that capture and route, untouched.
We treated the end cap as a self-running storefront, not a sign. Every interaction captured intent and routed qualified leads directly into Home Depot's service teams.
Attractive interface to stop shoppers and earn the first tap
Free-form flow that lets visitors explore without staff assistance
Systems integration that routes qualified leads into Home Depot’s service operations
Lead routing to the right local service team
Outcomes
In-aisle taps, turned into jobs.
The end cap stopped being signage and started doing the selling, qualifying service leads without requiring a store associate.
engagement outcome, Home Depot service end cap
Interactive kiosks turned aisle traffic into qualified service requests, capturing customers at the exact moment a project began.
Stack
Start a build
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